A Publishing Strategy Without Research is a Wish List
At the beginning of every year most publishing companies have a sales conference where sales teams and staff come together for a few days to look at the year ahead and get reflective on how they're doing.
Managers stand up and rally the troops, Publishers present new books to the Sales Team, the Sales Reps snap back that the books are Late, Again. – can't we get the Authors to get their manuscripts in on time -- how come Oxford University Press always manage to get it right…. Sigh.
My manager announces he would like me to present the new elearning nursing strategy (the one that doesn't exist yet) at the upcoming sales conference.
'Sure' says I, feigning nonchalance as he hands me some slides 'Use these from the last couple of years to put something together'.
'Oh', says I, nonchalance no longer feigned. Surely a 'Publishing Strategy' not based on evidence is a Wish List?
A Publishing Strategy is a term thrown around with great abandon in publishing circles -- we have 'publishing strategies' for medicine, for nursing, the health professions… and I'm sure the same slides appear in all of them with the colors of the bar charts changed. But we've just been reorganised, so I judge it wise to not say anything.
Lets see… research. I know! I'll use Twitter! Those guys are always posting interesting info….No wait, they are all Medic Types and random people from New York.
Damn. I'm in the wrong Twitter group.
Maybe if I do the #thingie and put Nurse after it… that might work. Wait! There's @NurseDan (note to self, always be nice to @NurseDan)
But for now it's laptop in hand and back to Government Nursing Statistics (which are really rather good) & a cup of coffee at one of Sydney's best café's with the guys ready to serve.
I suppose I could actually talk to some nurses….
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